KEYNOTE
SPEAKER

KEYNOTE SPEAKER

An accomplished and sought-after industry keynote speaker.
From the pitfalls of branding, to the principles of effective world-class Design Thinking and application, Fred’s content is ideal subject matter for training or inspiring Marketing, Corporate and Design teams.

Informed, provocative and entertaining, thankfully Fred always carries an opinion on the quality of Design that influences our daily lives. I have known Fred for over 25 years and have no hesitation in recommending him to others seeking to learn about the powerand pitfalls of Design.



Fred has keynoted annual conferences for P&G, MARS Wrigley’s, Akzo Nobel, GSK, Wilson, Centene, Unilever, Mezzan, Philips, ConAgra, and Lowe’s. Fred is also a regular contributor to the design conference speaker circuit such as The HOW Conference, Packaging That Sells, BXP, Cleaning Products and FUSE.

— DUNCAN PAUL

  • His passion and energy for the history of brands is an amazing asset for any brand owner to tap into and certainly provides provocative insights for any future creativity.


    —JON DENHAM
    SCAD
    Chair Design Management & Service Design

  • Fred is Magic! A charming, dynamic creative and a crystal-clear thinker & speaker. His unique lens on the intersection of design & brand is powerful.


    —JOHN PAUL SEVERIN
    Kellogg’s
    Brand Manager

  • If I could only pick one person to deliver a thoughtful, insightful and brilliant creative presentation—it would be Fred Richards.


    —WILL KLADAKIS
    SC Johnson
    USA E-Commerse

  • Through anecdotes, historic facts, and interesting stories, he owns the room and leaves everyone thirsting for more.

    —AUSTIN ROTHBARD

    World Kitchen
    CEO

  • The way he crafts and builds to the final message is inspiring and was the talk of our conference. It was a powerful message, and what Fred presents is a key to the future.


    —FRAN GROESBECK
    CBA
    Managing Director

  • Fred’s presentation on world-class design is a passionate advocate for what is the best interest of the client.


    —CHARLES TORREY
    Coca-Cola Company
    VP

  • With the wisdom of a bookish academic, the charm of a precocious street kid, and the brutal wit of a well-seasoned professional, Fred takes his audiences down the wild tracks of his bullet train of thought.


    —JOEL KASHUBA
    Nike
    Head of Design at Valiant Labs

  • One of the most passionate and fun presenters we have ever hosted. He is simply a born educator. His perspective on the world of design is second to none. 5 Stars.


    —RIC PERUCHI
    IED University, São Paulo
    Director

  • Thought provoking content that captivates the audience and challenges convention thinking. I would strongly recommend his take on the world of design to anyone.


    —BRENT SHAKESHAFT

    Unilever
    VP Global Marketing

  • If Fred can't get an audience, excited about the power of design—then you better check first to make sure they've got a pulse.


    —JULIE COTTINEAU
    Virgin Brands
    North American Brand Director

  • Fred’s “World Class Design” keynote was very, very well received, and inspirational.

    —CLARENCE MAK
    MARS China
    President

  • Fred inspired the audience and brilliantly set a high bar for the role brands can play for our business.


    —KARA REIFF
    Centene
    RVP

  • He is a historian, practitioner, educator, brand builder, innovator, and an overall champion for excellence.


    —VINESSA DEPINTO
    Tyson
    Head of Experience Design & Strategy

  • Fred is a great communicator and public speaker. His branding expertise crosses all industries. Fred is one of a kind storyteller.


    —BRYAN VRABLIK
    The Presidents Forum
    President

  • He is highly intelligent and a strategic thinker, comfortable speaking truth to the C-suite and beyond. He is a true student of design, but also a Master of It.


    —DANIEL MASINI
    Staples
    NA Creative Leader

  • Fred is a dynamic force that truly understands how design and consumer behavior intersect. I have had the opportunity to be an audience member in one his mesmerizing and energetic presentations. His style is thought provoking, engaging and humorous.


    —JAYESH SHAH
    MARS
    MD US Ice Cream

KEYNOTE ENGAGEMENTS

  • CENTENE

    St. Louis, MO

  • P&G FOR MEN

    Cincinnati, OH

  • COCA-COLA WORLD CLASS DESIGN

    Atlanta, GA

  • OMNICOM SÃO PAULO

    São Paulo, Brazil

  • CLEANING PRODUCTS LATIN AMERICA

    São Paulo, Brazil

  • GSK LONDON

    London, UK

  • SCAD

    Savannah, GA

  • UNILEVER BRAND'S CANVAS

    New York, NY

  • P&G DESIGN SPA

    Cincinnati, OH

  • LOWE'S WORLD CLASS DESIGN

    Charlotte, NC

  • MARS MARKETING CONNECTION WEEK

    New York, Singapore, Shanghai, Madrid, Paris, Chicago

  • P&G UNIVERSITY BRAND'S CANVAS

    Cincinnati, OH

  • KRAFT WORKSHOP AT DISNEY

    Orlando, FL

  • BEST GLOBAL BRANDS LAUNCH

    Seoul, South Korea

  • GLOBAL FOOD & BEVERAGE PACKAGING SUMMIT

    Chicago, IL

  • DOW EXPERTS

    Chicago, IL

  • PACKAGE DESIGN MATTERS CONFERENCE

    Bonita Springs, FL

  • PACKAGING THAT SELLS CONFERENCE

    Chicago, IL

  • KELLOGG'S SÃO PAULO

    São Paulo, Brazil

  • MEZZAN HOLDING COMPANY

    Kuwait City, Kuwait

  • WRIGLEY INDIA

    Bangalore, India

  • M&M'S AT THE DRAKE

    Chicago, IL

  • WRIGLEY SHANGHAI

    Shanghai

  • AKZO NOBEL

    Nashville, TN